The “TARA” in TARA Labs is an acronym for “The Absolute Reference Audio.” Since the company’s beginnings in 1986, TARA Labs has been known as a manufacturer whose cables set the performance standards and whose technological innovations constantly advance the frontiers of the industry.
TARA Labs is the only company that has consistently and repeatedly pioneered the new technologies that have driven the industry forward. Every major innovation in cable technology, from the use of solid core conductors to air-tubes and vacuum dielectric, was done there first.
Audio enthusiasts rave about the sound performance of TARA labs cables and the quality of the materials they use in the construction of their products. For instance, a TARA Labs customer wrote, “I owe my system's current state largely to the entire TARA Labs team for creating the opportunity for mere mortals like me to buy outstanding TARA Labs products at affordable prices via limited selling on eBay. I will always be indebted to and a huge advocate of TARA Labs and its products,” in an email to the company.
Their higher end products are in a price range that is unaffordable to the general population. This is due to not only the expense of the materials involved in the manufacturing, but the labor involved. With the exception of TARA Labs entry level Prism and Spectrum line, all their products are meticulously handmade in their factory.
TARA Labs hopes that their customers will have a listening experience that reproduces the recorded musical image as faithfully as possible and that their designs and manufacturing techniques that deliver maximum product performance and longevity are appreciated by all those who use their products.